Lettuce Grow✦Boxbar✦Hawaii Lei Stand✦Red Antler✦Pacer✦Gutology✦Alaskan Salmon✦Flarespace✦Threads Of Hope✦The Foggy Dog✦Rebl✦At Present✦Magic Hour✦Crumps' Naturals✦Otto Car Care✦Royo Bread✦Luxfit Premium Protein Bars✦PB+J✦The Great PNW✦Scents of Mood✦Sven & Son✦American Classics Apparel✦Do Or Drink✦Holderness & Bourne✦Quicken✦Apollos Jewelry✦Legends Auto Parts✦Tulip Shades✦Pilothouse Digital✦Urban Expressions✦Sock Fancy✦Sue Patrick✦RxSugar®✦Rutland✦Naboso✦GrubTerra✦Designer Bums✦The Good Wine Shop Ltd✦Kayode✦The Reelsewhere✦GORE-TEX✦Paperless Post✦Alo Yoga✦Baronfig✦Boll and Branch✦Complex✦Gladskin✦Ikonick✦Judy✦Krave Beauty✦Kudos✦Live Tinted✦Nolah✦Overtime✦Simply✦Tea Drops✦The Ntwrk✦Wild Wonder✦chubbies✦Lettuce Grow✦Boxbar✦Hawaii Lei Stand✦Red Antler✦Pacer✦Gutology✦Alaskan Salmon✦Flarespace✦Threads Of Hope✦The Foggy Dog✦Rebl✦At Present✦Magic Hour✦Crumps' Naturals✦Otto Car Care✦Royo Bread✦Luxfit Premium Protein Bars✦PB+J✦The Great PNW✦Scents of Mood✦Sven & Son✦American Classics Apparel✦Do Or Drink✦Holderness & Bourne✦Quicken✦Apollos Jewelry✦Legends Auto Parts✦Tulip Shades✦Pilothouse Digital✦Urban Expressions✦Sock Fancy✦Sue Patrick✦RxSugar®✦Rutland✦Naboso✦GrubTerra✦Designer Bums✦The Good Wine Shop Ltd✦Kayode✦The Reelsewhere✦GORE-TEX✦Paperless Post✦Alo Yoga✦Baronfig✦Boll and Branch✦Complex✦Gladskin✦Ikonick✦Judy✦Krave Beauty✦Kudos✦Live Tinted✦Nolah✦Overtime✦Simply✦Tea Drops✦The Ntwrk✦Wild Wonder✦chubbies✦
02 / About— a quick hello
Miami-based freelance Shopify developer for DTC brands.
Shopify Plus, Hydrogen, and headless storefronts — plus the CRO program that actually moves revenue. 12+ years shipping for direct-to-consumer brands.
LG
Hey, I'm Logan — a Miami-based freelance Shopify developer and UI/UX designer. For 12+ years I've been building, shipping, and scaling ecommerce experiences for direct-to-consumer brands.
My start was hands-on: customer service and sales at an online training company. I ended up running the whole site — WooCommerce builds, automations, a Learning Management System. From there I joined an ecommerce agency, leading projects across Shopify, Shopify Plus, WooCommerce, and BigCommerce.
I specialize in Shopify Plus and headless commerce with Hydrogen and Next.js. Day-to-day that means custom Liquid themes, Shopify Functions, Checkout Extensibility, Checkout Blocks, and subscription/bundle flows with Recharge and Shopify Scripts.
A defining project was a Miami food brand where I took their ecommerce channel from $200/month to $250,000/month across three channels in two years — a 1,250× multiplier driven by CRO, A/B testing, and a performance-first rebuild.
Since 2020 I've been full-time freelance, working with brands like Chubbies, Nolah, Alo Yoga, Overtime, Wild Wonder, BaronFig, and Kudos. If you're a DTC brand looking for a senior Shopify developer who also owns the design and the CRO program, let's talk.
03 / Clients— a partial list
DTC brands from startups to household names.
12+ years partnering with Shopify and Shopify Plus merchants — including Chubbies, Nolah, Alo Yoga, Overtime, Wild Wonder, BaronFig, and Kudos — on theme builds, headless migrations, checkout customization, and CRO programs.
01 / CLIENT
Lettuce Grow
02 / CLIENT
Boxbar
03 / CLIENT
Hawaii Lei Stand
04 / CLIENT
Red Antler
05 / CLIENT
Pacer
06 / CLIENT
Gutology
07 / CLIENT
Alaskan Salmon
08 / CLIENT
Flarespace
09 / CLIENT
Threads Of Hope
10 / CLIENT
The Foggy Dog
11 / CLIENT
Rebl
12 / CLIENT
At Present
13 / CLIENT
Magic Hour
14 / CLIENT
Crumps' Naturals
15 / CLIENT
Otto Car Care
16 / CLIENT
Royo Bread
17 / CLIENT
Luxfit Premium Protein Bars
18 / CLIENT
PB+J
19 / CLIENT
The Great PNW
20 / CLIENT
Scents of Mood
21 / CLIENT
Sven & Son
22 / CLIENT
American Classics Apparel
23 / CLIENT
Do Or Drink
24 / CLIENT
Holderness & Bourne
25 / CLIENT
Quicken
26 / CLIENT
Apollos Jewelry
27 / CLIENT
Legends Auto Parts
28 / CLIENT
Tulip Shades
29 / CLIENT
Pilothouse Digital
30 / CLIENT
Urban Expressions
31 / CLIENT
Sock Fancy
32 / CLIENT
Sue Patrick
33 / CLIENT
RxSugar®
34 / CLIENT
Rutland
35 / CLIENT
Naboso
36 / CLIENT
GrubTerra
37 / CLIENT
Designer Bums
38 / CLIENT
The Good Wine Shop Ltd
39 / CLIENT
Kayode
40 / CLIENT
The Reelsewhere
41 / CLIENT
GORE-TEX
42 / CLIENT
Paperless Post
43 / CLIENT
Alo Yoga
44 / CLIENT
Baronfig
45 / CLIENT
Boll and Branch
46 / CLIENT
Complex
47 / CLIENT
Gladskin
48 / CLIENT
Ikonick
49 / CLIENT
Judy
50 / CLIENT
Krave Beauty
51 / CLIENT
Kudos
52 / CLIENT
Live Tinted
53 / CLIENT
Nolah
54 / CLIENT
Overtime
55 / CLIENT
Simply
56 / CLIENT
Tea Drops
57 / CLIENT
The Ntwrk
58 / CLIENT
Wild Wonder
59 / CLIENT
chubbies
12+Years of experience
17+Clients & brands
$250k/moPeak scaled revenue
9Recent case studies
04 / Recent Projects— click any card
Shopify builds that converted.
Case studies across custom PDPs, headless migrations, variant switchers, subscription and bundle flows, gift-with-purchase in checkout, and performance wins. Click any card for the story.
05 / Stack & Skills— tools of the trade
A full-stack Shopify & ecommerce kit.
Shopify Liquid, Hydrogen, Checkout Extensibility, Shopify Functions, React, Next.js, Remix, Node.js, and Figma — plus the analytics and testing stack to prove it works.
Logan Gelzer
