Lettuce Grow✦Boxbar✦Hawaii Lei Stand✦Red Antler✦Pacer✦Gutology✦Alaskan Salmon✦Flarespace✦Threads Of Hope✦The Foggy Dog✦Rebl✦At Present✦Magic Hour✦Crumps' Naturals✦Otto Car Care✦Royo Bread✦Luxfit Premium Protein Bars✦PB+J✦The Great PNW✦Scents of Mood✦Sven & Son✦American Classics Apparel✦Do Or Drink✦Holderness & Bourne✦Quicken✦Apollos Jewelry✦Legends Auto Parts✦Tulip Shades✦Pilothouse Digital✦Urban Expressions✦Sock Fancy✦Sue Patrick✦RxSugar®✦Rutland✦Naboso✦GrubTerra✦Designer Bums✦The Good Wine Shop Ltd✦Kayode✦The Reelsewhere✦GORE-TEX✦Paperless Post✦Alo Yoga✦Baronfig✦Boll and Branch✦Complex✦Gladskin✦Ikonick✦Judy✦Krave Beauty✦Kudos✦Live Tinted✦Nolah✦Overtime✦Simply✦Tea Drops✦The Ntwrk✦Wild Wonder✦chubbies✦Lettuce Grow✦Boxbar✦Hawaii Lei Stand✦Red Antler✦Pacer✦Gutology✦Alaskan Salmon✦Flarespace✦Threads Of Hope✦The Foggy Dog✦Rebl✦At Present✦Magic Hour✦Crumps' Naturals✦Otto Car Care✦Royo Bread✦Luxfit Premium Protein Bars✦PB+J✦The Great PNW✦Scents of Mood✦Sven & Son✦American Classics Apparel✦Do Or Drink✦Holderness & Bourne✦Quicken✦Apollos Jewelry✦Legends Auto Parts✦Tulip Shades✦Pilothouse Digital✦Urban Expressions✦Sock Fancy✦Sue Patrick✦RxSugar®✦Rutland✦Naboso✦GrubTerra✦Designer Bums✦The Good Wine Shop Ltd✦Kayode✦The Reelsewhere✦GORE-TEX✦Paperless Post✦Alo Yoga✦Baronfig✦Boll and Branch✦Complex✦Gladskin✦Ikonick✦Judy✦Krave Beauty✦Kudos✦Live Tinted✦Nolah✦Overtime✦Simply✦Tea Drops✦The Ntwrk✦Wild Wonder✦chubbies✦
02 / About— a quick hello
Senior Shopify Expert in Miami for DTC brands.
Senior Shopify Plus & Hydrogen development for DTC brands. Custom themes, headless builds, Checkout Extensibility & CRO. 12+ years, 50+ brands.
LG
Hey, I'm Logan — a Senior Shopify Expert based in Miami. For 12+ years I've been building, shipping, and scaling ecommerce experiences for direct-to-consumer brands.
My start was hands-on: customer service and sales at an online training company. I ended up running the whole site — WooCommerce builds, automations, a Learning Management System. From there I joined an ecommerce agency, leading projects across Shopify, Shopify Plus, WooCommerce, and BigCommerce.
I specialize in Shopify Plus and headless commerce with Hydrogen and Next.js. Day-to-day that means custom Liquid themes, Shopify Functions, Checkout Extensibility, Checkout Blocks, and subscription/bundle flows with Recharge and Shopify Scripts.
A defining project was a Miami food brand where I took their ecommerce channel from $200/month to $250,000/month across three channels in two years — a 1,250× multiplier driven by CRO, A/B testing, and a performance-first rebuild.
Since 2020 I've been working with brands like Chubbies, Nolah, Alo Yoga, Overtime, Wild Wonder, BaronFig, and Kudos. If you're a DTC brand looking for a senior Shopify developer who also owns the design and the CRO program, let's talk.
03 / Clients— a partial list
Shopify brands I've worked with.
12+ years partnering with Shopify and Shopify Plus merchants — including Chubbies, Nolah, Alo Yoga, Overtime, Wild Wonder, BaronFig, and Kudos — on theme builds, headless migrations, checkout customization, and CRO programs.
01 / CLIENT
Lettuce Grow
02 / CLIENT
Boxbar
03 / CLIENT
Hawaii Lei Stand
04 / CLIENT
Red Antler
05 / CLIENT
Pacer
06 / CLIENT
Gutology
07 / CLIENT
Alaskan Salmon
08 / CLIENT
Flarespace
09 / CLIENT
Threads Of Hope
10 / CLIENT
The Foggy Dog
11 / CLIENT
Rebl
12 / CLIENT
At Present
13 / CLIENT
Magic Hour
14 / CLIENT
Crumps' Naturals
15 / CLIENT
Otto Car Care
16 / CLIENT
Royo Bread
17 / CLIENT
Luxfit Premium Protein Bars
18 / CLIENT
PB+J
19 / CLIENT
The Great PNW
20 / CLIENT
Scents of Mood
21 / CLIENT
Sven & Son
22 / CLIENT
American Classics Apparel
23 / CLIENT
Do Or Drink
24 / CLIENT
Holderness & Bourne
25 / CLIENT
Quicken
26 / CLIENT
Apollos Jewelry
27 / CLIENT
Legends Auto Parts
28 / CLIENT
Tulip Shades
29 / CLIENT
Pilothouse Digital
30 / CLIENT
Urban Expressions
31 / CLIENT
Sock Fancy
32 / CLIENT
Sue Patrick
33 / CLIENT
RxSugar®
34 / CLIENT
Rutland
35 / CLIENT
Naboso
36 / CLIENT
GrubTerra
37 / CLIENT
Designer Bums
38 / CLIENT
The Good Wine Shop Ltd
39 / CLIENT
Kayode
40 / CLIENT
The Reelsewhere
41 / CLIENT
GORE-TEX
42 / CLIENT
Paperless Post
43 / CLIENT
Alo Yoga
44 / CLIENT
Baronfig
45 / CLIENT
Boll and Branch
46 / CLIENT
Complex
47 / CLIENT
Gladskin
48 / CLIENT
Ikonick
49 / CLIENT
Judy
50 / CLIENT
Krave Beauty
51 / CLIENT
Kudos
52 / CLIENT
Live Tinted
53 / CLIENT
Nolah
54 / CLIENT
Overtime
55 / CLIENT
Simply
56 / CLIENT
Tea Drops
57 / CLIENT
The Ntwrk
58 / CLIENT
Wild Wonder
59 / CLIENT
chubbies
12+Years of experience
17+Clients & brands
$250k/moPeak scaled revenue
9Recent case studies
04 / Recent Projects— click any card
Shopify Plus case studies: results I shipped.
Case studies across custom PDPs, headless migrations, variant switchers, subscription and bundle flows, gift-with-purchase in checkout, and performance wins. Click any card for the story.
05 / Stack & Skills— tools of the trade
Shopify development services.
Shopify Liquid, Hydrogen, Checkout Extensibility, Shopify Functions, React, Next.js, Remix, Node.js, and Figma — plus the analytics and testing stack to prove it works.
01Shopify / Liquid10y
02JavaScript / TypeScript8y
03React / Next.js6y
04Remix3y
05Node.js7y
06Figma / UI Design6y
07Postgres & MongoDB5y
08WooCommerce / WordPress9y
09BigCommerce4y
10A/B Testing & CRO7y
06 / Testimonials— what clients say
What clients say.
Feedback from DTC brands on Shopify Plus, headless migrations, performance work, and custom development projects.
"
"Logan is great. Very detailed and follows through on his commitments. He hears feedback and is willing to accomodate requests - but also pushes back when the feedback pushes against best practice. Would definitely work with Logan again!"
Unitus
"
"Excellent! We threw a messy Shopify 1.0 build at Logan with years of wonky code / legacy app garbage, and Logan worked through multiple revisions to fully refactor the site to Shopify 2.0. Thanks!"
Gladskin
"
"Logan was given a challenging and difficult project that he handled with incredible skill, confidence, and grace -- all in ~24 hours during one of the busiest times of the year! I'm in awe. Hire him!"
Museum Quality Art
"
"I asked Logan to develop a rather complex PDP page for our store and he nailed it. Worked seamless and was scalable across our products."
Kayode
"
"We worked with Logan on sitespeed optimization. He was quick to respond and conduct a thorough audit before we proceeded with the changes. Any issues that came up, Logan would be proactive to flag and optimize."
ONDO
"
"Logan is an excellent partner. We were so grateful for this knowledge, speed, attention to detail and communication!"
Táche Pistachio Milk
07 / FAQ— common questions
Shopify development FAQ.
Questions about working together, pricing, timelines, and what makes Logan Gelzer different from other Shopify developers.
Engagements start at $100/hr with a $1,000 minimum project size. I work directly with you — no account managers or handoffs. Most projects are scoped up front after a short technical discovery, and ongoing retainers are available.
Logan Gelzer is a Senior Shopify Expert based in Miami with 12+ years of ecommerce experience, specializing in Shopify Plus, Hydrogen, and conversion-optimized storefronts for DTC brands.
Shopify Plus theme development, headless commerce with Hydrogen and Next.js, Checkout Extensibility and Shopify Functions, subscription and bundle flows with Recharge and Shopify Scripts, A/B testing, CRO, and performance optimization.
I'm an independent Senior Shopify Expert: you get senior-level hands on every project, with trusted specialists added only when scope requires it.
Recent clients include Lettuce Grow, Boxbar, Hawaii Lei Stand, Red Antler, Pacer, Gutology, Alaskan Salmon, Flarespace, Threads Of Hope, The Foggy Dog, plus several other DTC brands.
Miami, Florida, USA — I work remotely with brands worldwide.
Logan Gelzer
