Logan Gelzer

Wild Wonder

I've partnered with Wild Wonder on a few different projects. The first was cleaning up and implementing a better performing subscription widget to a custom landing page they were running paid traffic to.

Later on we overhauled their PDP pages and I implemented some custom functionality to change the products through the appearance of a variant selector without a hard page refresh.

Nolah

I had the pleasure of partnering with Nolah's Mattress to launch their headless storefront which was on NextJS, Builder.io, and Shopify. They initially hired an agency that took an extremely long time to handover the headless site and it had tons of bugs. I helped clean up the code base and get them into a state they could launch the site. Once launched I helped implement some new features to enhance the buying experience.

Ikonick

I've worked with Ikonick on quite a few projects over the past year. We initially worked on some CRO updates from a report they received from Oddit. From there I worked on some additional optimizations and theme customizations they requested such as discount displays, variant displays and performance optimizations

Chubbies

I've had the pleasure of partnering with Chubbies, where I've been on retainer to offer a broad spectrum of development support for their Shopify website and store.

My role has allowed me to dive into a variety of exciting projects, from crafting A/B tests that optimize user experience to seamlessly integrating third-party applications that enhance functionality. I've also focused on boosting the website's speed and performance, ensuring a smooth and fast browsing experience for every visitor. Additionally, I've been instrumental in guiding Chubbies through their transition to a headless or composable architecture, paving the way for a more flexible and scalable digital presence.

BaronFig

I've worked with BaronFig on several projects to enhance the buying experience.

Most of the work I have partnered with them on has been around bundles. I've built out a couple different bundle experience such as the Starter Kit which is a stepped process of selecting a pen & journal, upgrade and then adding everything to the cart along with some custom discounting. The next project I implemented a custom bundle design using the Bundle Builder App.

Eventually they opted to move away from that app for a custom bundling template leveraging meta fields along with custom discounting logic using Shopify Scripts

Overtime

I've worked with Overtime on an ongoing basis since summer 2023 and partnered to implement quite a few different projects.

The first features a custom PDP experience called kits in which you can choose a couple different items such as a top and bottom and add them to cart at once.

For the holiday season I implemented a Gift with Purchase functionality into their cart and leveraged an app called Checkout Blocks to also bring the functionality into the checkout flow.

Along the way I have also provided support on bug fixes and site optimizations including performance and accessibility fixes.

Alo

I partnered with Alo to build out a couple of different landing pages during the fall and holiday season in 2022.

The first landing page was for the Aspen Collection which featured a new collection drop of 3 phases. The landing page was developed using Builder.io for content management and integrated into their Shopify Store.

The second landing page using the same content management provider and integration was for their Gift Shop. This build gave their team the ability to quickly update the content throughout the drops and season changes.

Kudos

I've partnered with Kudos since before they launched their site and still help with adhoc requests currently. The first project I executed with them was building out this custom stepper flow into a Recharge Portal, it was quite complex. Since then, they've moved to more of a traditional PDP which I helped to implement. I also provided support when they made it on Shark Tank in January of 2023. It's been pretty cool to see them grow and earn an investment from the Sharks!

Jack Threads

I recently partnered with Jack Threads to overhaul his Product page to help improve conversions. I began by mocking up some improvements to the hero section such as reducing and reorganizing the information with the product hero and buy box. This included adding some feature and benefit callouts, reducing the description and using accordions to better organize and hide information. The final improvement was changing the product images into a grid format to better show off different view of the clothing items.

I also executed a light clean up of the About Us page and moved them off GemPages to use their native theme sections.